Over the years, Lianhe Zaobao has steadily grown to become the highest circulating Chinese daily in Singapore and the region.

Besides being a major source of news and information for Chinese Singaporeans, the newspaper also has subscribers in Southeast Asia, China, Hong Kong, Taiwan and even in the United Nations. It is a reputable and authoritative newspaper that caters to readers of all levels.

In 1991, Lianhe Zaobao entered the computer era. From writing news reports to editing; advertising to production, all aspects of its operation were fully computerised. Not only has this development strengthened Zaobao's editorial work, the newspaper has also thus become one of the first few Chinese newspapers in the world to computerise its operations.

Zaobao's editorial policy lies in protecting national interests, providing fast, objective and accurate news and promoting traditional Chinese culture and values under a multi-racial social framework.

Lianhe Zaobao belongs to the Chinese Newspapers Division of Singapore Press Holdings (SPH). Besides Zaobao, the division has three other newspapers -- Lianhe Wanbao, Shin Min Daily News and Friday Weekly -- and a women's magazine, Citta Bella.

Presently Lianhe Zaobao has about 180 editorial staff. Its average circulation is 200,000 on a weekday and 220,000 on Sunday. About 800,000 people read Zaobao everyday.