15/05/97

联合早报电子版推出新版

   《联合早报》电子版从1997年5月15日起，以焕然一新的面貌出现在
世界各地的网友面前。这是《联合早报》为扩大在海外的声望和影响力、
积极进军电子刊物市场而采取的又一重大步骤。
   早报电子版推出的新版设计，具有图文并茂、简捷明快、内容充实
的特点。新版克服了往日缺乏图片的缺陷，在首页为网友转载当日早报
的精彩新闻照片，并且提供当日主要新闻标题和新闻摘要。同时，电子
版开辟了“９７香港特辑”、“白晓燕案分析与评论”、“早报电脑专
版”、“早报图片库”、“早报交流站”等新栏目。
   《联合早报》总编辑林任君指出，过去两年里，早报电子版在有关
中港台时事报道上，为海外读者提供了一个中立的声音，因此很能吸引
中国和海外华人读者。早报电子版将利用这一优势，不断加强早报在
海外的声望和影响力。
　　 目前，早报电子版的每月访问次数约为350万次，而两年前创办初
期的月均访问次数仅为25万次。早报电子版85％以上的读者来自北美、
中国等海外地区。最受网友欢迎的是“中港台”、“国际”等新闻栏目，
和反映重大国际时事的“言论”、“天下事”新闻综述与分析栏目。
    林任君表示，早报电子版将在发挥现有中港台报道优势的同时，开
辟生动、有趣的栏目，以吸引本地的年轻读者。
　 在电子版新版首批推出的新栏目中，“９７香港特辑”、“白晓燕
案特别报道”主要是为关心中港台事务的读者开设，而有关网际网络最
新动态的“电脑专版”、和收集了影艺界新秀及其他精彩照片的“早报
图片库”，则主要是为本地年轻读者设立的。
   早报电子版计划在下一步，继续充实现有的栏目内容。并且，在有
突发重大新闻时，为读者提供即时新闻报道与照片。电子版还将尝试为
读者提供音像报道。

 Lianhe Zaobao revamps its homepage

Lianhe Zaobao has recently revamped its World Wide Web 
edition of the newspaper, in a bid to further promote its 
influence among overseas readers .

Lianhe Zaobao Online, a popular Chinese-langugage electronic
publication, currently boasts monthly hits totalling 3.5 
million, of which more than 85% are from overseas. The new 
homepage features news headlines, main  stories and photos 
from the day's Lianhe Zaobao newspaper. 

Lianhe Zaobao Online has also started a series of new sections,
including "Hong Kong'97 Special", "News Analyses and 
Commentaries on Pai Hsiao-Yen Murder Case" , ''Zaobao's Computer
World" and "Zaobao's Photo Collection".  To make the online 
newspaper more interactive, the new edition has set up an 
"Information Centre" that answers questions from readers and 
also serves as a forum for discussions among readers. 

Lim Jim Koon, editor of Lianhe Zaobao, said that since it was
launched in August 1995,  Lianhe Zaobao Online has been 
extremely popular with overseas readers, for its neutral 
coverage of current affairs about China, Hong Kong and Taiwan. 

Currently, the most accessed sections of Lianhe Zaobao Online
have been China/Hong Kong/Taiwan, International, Forum, Opinion 
and Lianhe Zaobao Commentaries. 
 
However, Mr. Lim also noted that the previous edition of 
Lianhe Zaobao Online had been lagging behind in design and 
variety of content.  The newspaper has recently appointed 
its first Online Editor to revamp  Lianhe Zaobao Online and 
implement future development plans.

He said Lianhe Zaobao Online, while maintaining its popularity 
among overseas readers keen on China/Hong Kong/Taiwan affairs, 
will also try to woo young readers in Singapore. For example, 
''Zaobao's Computer World" and "Zaobao's Photo Collection" have
been intended for local young people.

Lianhe Zaobao Online plans to consolidate its revamped edition 
based on readers' feedback in the next few months, while 
experimenting with coverage of breaking news and provding audio 
and video clips for readers.