Which shops offer the biggest discounts? When will bubble tea shops have one-for-one deals? With information scattered across different social media platforms, most people struggle to find all the bargains in one place. A new neighbourhood app launched in Jurong brings together deals from nearby shops and eateries, while also showing when the next bus will arrive and which roads are congested, helping residents get around with ease.
The mobile app, called Pulse@Jurong, was officially launched at Jurong Point on Saturday (7 November). The app lets users browse for dining and shopping deals, businesses nearby, community activities, volunteering opportunities and transport information.
The deals page groups merchants’ promotions by location and divides dining offers into breakfast, lunch and dinner categories, making information easier to find. Users can tap to claim offers and save them in their account’s e-wallet, without having to redeem them on other platforms.
For transport information, the app uses real-time data to show bus arrival times, MRT service updates across the island and traffic conditions in Jurong, Boon Lay and Tuas. Drivers can also check parking availability at Jurong Point, including vacant electric-vehicle charging bays.
The app is expected to benefit more than 250,000 residents, students and workers in Jurong West. Resident Renee Tan, a 44-year-old administrative assistant, said that she usually searches social media platforms such as Xiaohongshu and Facebook for deals. Now, she can do it all easily with one app. “I pass through Jurong Point every day on my way to and from work, so I can use these deals with my family in future. The parking information is also very useful for drivers.”
Developed under the lead of Jurong Point and Link Asset Management Limited, the app underwent nine months of testing and refinement, with feedback gathered from 270 residents in the west. Besides Jurong Point’s tenants, it lists more than 470 shops, neighbourhood destinations and attractions, including over 300 small businesses and hawkers.
At Boon Lay Place Food Village, 41 stalls have joined the app, with some offering promotions such as roast meat rice for $3.50. Anthony Low, 58, the second-generation owner of Xin Sheng Gor Hiong Prawn Cracker, said the hawker centre has been around for 50 years. While footfall remains healthy, a growing number of young people are unfamiliar with hawker food.
“People who have just moved here may not know about some of the long-established stalls. We hope more people will discover their food through the app.”
Jurong Point general manager Andy Kau, 61, said that although the mall has its own app, Pulse@Jurong is a one-stop platform serving the wider community. It can help people plan their time better while strengthening community bonds.
Pioneer MP Patrick Tay attended the launch as guest of honour. In an interview, he said the number of residents in the west would grow as more new HDB flats are completed and the Jurong Region Line opens. The app would not only provide them with shopping and transport information, but also bring more customers to neighbourhood businesses, benefiting everyone.
