姓名未经许可被用来打广告，加上广告内容具“性别歧视”，前官委议员欧生优丽（Eunice Olsen，41岁）为此报警，电信业者Circles.Life已撤下广告。


流动虚拟网络经营商Circles.Life最近举办一场活动，让用户通过Circles.Life应用留言，注明自己想参加什么活动，并想邀请哪位明星或朋友一起出席。


Circles.Life日前在莱佛士坊地铁站为这场活动投放的一面巨幅灯箱广告引发争议，广告内容出自用户@alexkrygsman，写道：“@euniceolsen，你宁愿来个法式热吻（french kiss），还是带我去法国电影节？”


欧生优丽指广告带有性别歧视、对女性不敬，并在昨天（11月29日）早上在Instagram贴文表示，她与经纪人对广告完全不知情，Circles.Life事先也并未征求她的同意就使用她的名字，此举令她非常失望。她昨天傍晚再度贴文，表示已经报警。


据《海峡时报》报道，Circles.Life已经撤下广告并道歉。 Circles.Life发言人表示，该公司从未有意让欧生优丽感到不舒服，并将立即撤下广告，从这起事件中吸取教训。









 


 

 



 





 



 

 

 



 

 



 

 

 



Hi everyone, Thank you for your texts, comments and concern. I have officially lodged a police report about the ad. I did this because: 1. Whether it was my name or someone else’s, it was used without permission. And this has nothing to do with the fact that the original post was open sourced. 2. Advertising can play a big role to influence gender equality. As a brand, ad agency, media buyer or media owner, you have the power through your ads to empower women, or disempower them. We are influenced by what we see in advertising whether we like it or not. By having ads like that, you are sending the wrong message and reinforcing stereotypes about women. I am deeply disappointed, and disapprove of this ad and what it represents. It is misappropriation of identity, sexist, derogatory, disrespectful, distasteful and is a cheap shot at a publicity stunt. I would like to ask all of you what you think should be my next course of action.


A post shared byEunice Olsen(@euniceolsen) on